Online brand management
It is often claimed that the Internet leads to companies suffering an increasing loss of power. The customers are apparently taking over brand management, and this disempowerment is something companies will have to accept.
The truth is, however, that many companies simply feel ill at ease, because they fall short of the new requirements for effective online brand management. Proactive brand management, however, utilizes the enormous opportunities provided by the Internet, and turns customers into brand ambassadors.
NEXTBRAND shows companies exactly how to use the Internet for successful brand management and provides Marketing with valuable support in this challenging task.